Tea-drink counter
Use a concise drinks menu to demonstrate matcha, jasmine or black tea before customers explore packaged products.
Premium Retail & Pop-Ups
Turn tea discovery into a product customers can take home.
Develop a modern tea bar, tasting pop-up or retail range that connects immediate trial with a clear product story, packaging and next purchase.
Retail Formats
Give every product a clear role in the space.
High-traffic retail needs fast understanding. The range, tasting method and packaging should help customers move from curiosity to purchase without a long explanation.
Tasting & pop-up
Create a short guided tasting with simple comparison points, visible preparation and products ready to take home.
Curated retail range
Build an understandable assortment across daily drinking, premium origin tea and gifting without duplicating roles.
Product Architecture
Lead with an accessible hero, then add depth.
A non-symmetrical range is easier to discover: one visible hero product, supporting everyday teas and a smaller premium or gifting layer.
Hero: Chinese Matcha
A visual, demonstrable product for drinks, tasting and premium powder retail.
Review Chinese Matcha →Everyday: Jasmine & Black
Familiar flavor directions that work across cold drinks, daily tea and approachable retail packs.
Review Core Products →Depth: Origin & Gifts
Longjing, Da Hong Pao and personalised gifting for higher-consideration purchases and occasions.
Explore Tea Gifts →A Focused First Project
Connect one memorable taste with one clear product to take home.
A strong pilot does not need a large assortment. It needs a visible hero, an easy trial moment and packaging that lets the customer recognise what they just enjoyed.
01 · Opening Scope
Choose one hero serve and one take-home product.
Define the traffic pattern, dwell time, tasting format, intended price band and the first purchase customers should make. A matcha drink, jasmine cold brew or short tea tasting can lead the experience.
02 · Discovery Test
Test product, explanation and packaging as one journey.
Review whether customers can see the preparation, understand the flavor quickly, connect the serve to the packaged tea and distinguish the hero from supporting everyday and premium products.
03 · Pilot Range
Open with clear roles and a replenishment plan.
Confirm the hero product, supporting assortment, pack sizes, display order, sampling language, opening stock and the sales signals that will guide the first range review.
Decision-Ready Outputs
What the retail team can put into a pilot.
- Hero and supporting-product roles
- Tasting-to-purchase journey
- Product and packaging brief
- Simple sampling talking points
- Opening assortment direction
- Replenishment and review inputs
Development Path
From retail concept to a testable first range.
Start with the selling environment and intended customer action, then make the product, packaging and tasting experience support that action.
Map the journey
Define traffic, dwell time, tasting opportunity, price bands and what the customer should buy first.
Shape the range
Select hero, everyday and premium products with clear roles and minimal internal competition.
Test discovery
Review drink, tasting, product explanation and packaging together in the intended retail environment.
Launch a pilot
Confirm opening quantities, pack formats, display priorities, replenishment and the next assortment review.
Start With the Customer Journey
What should a visitor taste, understand and buy?
Share the retail setting, target customer, price position and preferred formats. We will help define the smallest useful first range to test.