Reference numbers
Indicative MOQ and FOB ranges.
These reflect common Chinese matcha private-label practice. They are not a price list — use them to frame the conversation and check a quote.
Bulk private label
From around 50 kg per lot for unbranded bulk matcha. Indicative FOB often lands near US$18–30/kg for latte/culinary grade and US$35–60/kg for premium whisking grade, depending on tencha base and spec.
Branded packs (tins / sachets / pouches)
Subject to print minimums on the packaging itself — commonly from a few hundred to a few thousand units per design. The tea MOQ and the pack MOQ are separate numbers; the larger one sets your true first order.
What drives the quote
Grade direction, particle size, organic scope, lot documents, pack format and print run, destination market, and monthly volume estimate. Two briefs that look similar can quote very differently.
Confirm per lot
MOQ, price, documents and lead time must be tied to the actual lot and pack. A sample approved on paper but not matched to a lot number is a risk on the bulk order.