Packaging

Private-label tea packaging, without the guesswork.

The pack is part of the product. Choose the format that fits your shelf or café, confirm the print minimums early, and decide who fills: the supplier or you.

Private label tea packaging referenceTwo minimums, not one

The tea MOQ and the pack print minimum are separate. The larger sets your true first order.

Common formats

Pick the pack by the result you sell.

Each format has a different cost, protection level and print minimum. Match it to where the customer meets the product.

Tins

Best for retail shelf and gifting. Protects colour and aroma if the inner barrier is right. Print minimums apply per lid and body design.

Sachets

Low commitment per serve, good for café trials, onboarding and single-dose retail. Usually the lowest per-unit print minimum of the three.

Stand-up pouches

Flexible and cost-efficient for mid-size retail or foodservice. Confirm the barrier material for colour and moisture protection.

Bulk (no pack)

For importers and brands that pack locally. Lowest MOQ and cleanest path if you already have filling.

What to confirm before launch

Print minimum per design, barrier material for colour protection, whether the supplier fills or ships bulk, label language and importer details for the destination, and how the lot code stays connected from tea to pack.

Recommended first move

Define one retail or café format, then open a Product Brief so the pack and the grade are selected together — not in two separate emails.

Related reading

Keep exploring the knowledge center.

Matcha Grades Explained

Ceremonial, culinary and latte grade — what each term actually means for your cup.

Matcha Private Label MOQ

Typical minimum order quantities and indicative FOB ranges for a first run.

Matcha Cost Per Serving

Latte maths: how grade and dosage drive your cost per cup.